the story
Fair World
Project
Fair World Project was founded on the notion that a fair world is possible. A world in which the food we eat, the clothes we wear and the actions people make can benefit both people and the planet.
Since 2010 they have been promoting and protecting fair trade principles, to help benefit small-scale farmers and artisans around the world. As their vision grew, so did their audience. Fair World Project needed a brand that could take them to the next level, appeal to important figures in the industry who are helping support their mission, whilst also
appealing to their new younger target audience.
BRAND STRATEGY | RE-BRANDING | EDITORIAL | WEBSITE
the mood
the look
the website
Carla has transformed our brand. Making it so engaging and accessible to all our target markets. We get emails every week wondering if they can use the infographics she creates for the classroom!
Anna Canning
FAIR WORLD PROJECT
