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© 2019-2020 by Colourful Carla, LLC.

the story

Fair World

Project

Fair World Project  was founded on the notion that a fair world is possible. A world in which the food we eat, the clothes we wear and the actions people make can benefit both people and the planet.

Since 2010 they have been promoting and protecting fair trade principles, to help benefit small-scale farmers and artisans around the world. As their vision grew, so did their audience. Fair World Project needed a brand that could take them to the next level, appeal to important  figures in the industry who are helping support their mission, whilst also

appealing to their new younger target audience.

BRAND STRATEGY  |  RE-BRANDING  |  EDITORIAL | WEBSITE

FAIR TRADE IS A SOLIDARITY MOVEMENT THAT PUTS PEOPLE BEFORE PROFITS

the mood

the look

the website

Carla has transformed our brand. Making it so engaging and accessible to all our target markets. We get emails every week wondering if they can use the infographics she creates for the classroom! 

Anna Canning

FAIR WORLD PROJECT

the magazine