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© 2019-2020 by Colourful Carla, LLC.

the story

Yoga Mama

Flow

Yoga Mama Flow was formed off the idea that a great mama isn't one that has a tidy home, a flat belly and the ability to do it all.  She's a mama who has taken time for herself through self care. Specifically through Yoga.  

 

YMF's online yoga programs were created for mamas of all levels to cultivate the mental, emotional, and physical strength to live out their best mama-hood journey. YMF also wanted to help create  an online village, because like the old saying goes: ït takes a village to raise a child,"and us mamas need as much support as we can get.

BRAND STRATEGY  |  BRANDING  |  DESIGN  |  WEBISTE

the brand

BRAND MISSION

Help mamas find the time to celebrate themselves through mindfulness, movement, power.

BRAND PERSONALITY

  • Empowering

  • Real/Vulnerable

  • Mindful

  • Passionate

  • Perfectly Imperfect

  • Light hearted

BRAND ARCHETYPES

  • Caregiver
    Mother/Beloved/Empathetic

  • Magician Transformation/Empowerment/Visionary

  • Sage
    Teacher/Wisdom/Method

the mood

the look

the website

1/4

I had the most incredible experience working with Carla for the branding of my business.

From the start, she listened to my vision and all the details in between. She asked a ton of questions, which illustrated to me that:

a) she was completely invested in this project  and

b) she was going to go above and beyond to make sure that the branding and design was as close of a reflection of what I envisioned.

And that's exactly what happened... in fact, what she designed far exceeded my expectations. The branding and design embodies the personality of the brand to a T and really resonates with my mama audience. Thanks to Carla's incredible talent and amazing design process, I have a brand and website that I'm so incredibly proud of!

Cat Geiser

YOGA MAMA FLOW